TL;DR
Make events sustainable by: 1) Switching to reusable cups (reduces waste, saves costs), 2) Choosing eco-friendly products when disposables are needed, 3) Engaging attendees in your green mission.
Sustainability isn't just a buzzword - it's what today's event attendees expect. Here are three practical ways to make your event greener:
1. Reduce Single-Use Waste
The biggest impact you can make is eliminating single-use plastics. Switching to reusable cups dramatically reduces waste.
Festival-goers purchase or receive a cup at entry and use it throughout the event. At the end, they can return it for their deposit or keep it as a souvenir.
The benefits are significant: dramatic reduction in waste volume, lower waste management costs, cleaner venue during and after the event, positive environmental messaging, and revenue from unreturned cups.
2. Choose Eco-Friendly Products
When you do need disposables, choose wisely. Look for recyclable or compostable options.
Our paper cups, for example, offer an excellent alternative where reusables aren't practical. They're made from sustainable materials, fully recyclable, still customisable with your branding, and a visible statement of environmental commitment.
3. Engage Your Audience
Make sustainability part of the experience. Communicate your green initiatives, involve attendees in waste reduction, and celebrate environmental achievements together.
Ideas for engagement: clear signage about recycling and sustainability efforts, social media campaigns around your green initiatives, incentives for sustainable behaviour, and transparency about your environmental impact and goals.
When attendees feel part of a shared mission, they become ambassadors for your sustainable practices - and for your event.
The Business Case
Beyond ethics, there's a strong business case for sustainability: reduced operational costs, positive brand association, regulatory compliance, future-proofing your event, and attracting environmentally conscious sponsors and partners.
Making your event more sustainable isn't just the right thing to do - it's smart business.
Frequently Asked Questions
How much waste can reusable cups actually eliminate?
A typical festival can eliminate 80-90% of drink-related waste by switching to reusables. For a 10,000 person event, that's thousands of single-use cups kept out of landfill.
Are paper cups really more sustainable than plastic?
Our paper cups are made from sustainably sourced materials and are fully recyclable. They're ideal for single-use scenarios where reusables aren't practical, like takeaway coffee.
How do I measure the environmental impact of my event?
Track waste volumes before and after implementing changes, count cups purchased vs returned, and calculate carbon savings. We can help you quantify the impact for marketing purposes.




