Last updated: 10 October 2026
Your choice
Cookies, browser storage and tracking pixels can store or read information on your device. Essential storage supports security, your basket, checkout and account. Analytics, marketing and live-chat technologies are optional: they start only after the relevant choice. Refusing optional technologies does not prevent you from requesting a quote or placing an available order.
Use Accept all, Reject non-essential or Manage preferences. Optional categories start off. You can change your choice using Cookie settings at the bottom of the page or the button below. A change may reload the page to stop previously loaded services.
Technologies and typical durations
| Category / provider | Purpose and storage | Duration |
|---|---|---|
| Essential / Branded Cups and PrestaShop | Consent preference (bc_consent and cookie-consent), basket, checkout/session, account authentication and security. Saved basket/design state may use browser storage. | Consent: 180 days. Sessions end or expire according to the relevant session. Persistent basket/design state lasts until cleared or replaced. |
| Analytics / Google and Vercel | Site-use statistics and aggregate campaign measurement. Google cookies include _ga and _ga_*. Vercel Web Analytics uses measurement requests without conventional analytics cookies. | Google cookies observed on this site: up to 400 days, subject to browser limits and provider updates. |
| Marketing / Google Ads and Meta | Conversion measurement, advertising audiences, personalised ads and consented conversion matching. Cookies can include _gcl_*, _fbp, _fbc and advertising-provider cookies. Consented campaign attribution uses session storage. | Typically 90 days for _gcl_au, _fbp and _fbc; some provider cookies have shorter or different durations. Attribution storage: the browser session. |
| Functional / Zoho SalesIQ | Live chat and visitor recognition. Cookies include names ending _zldp and _zldt; Zoho may use its own security/session cookies when chat is enabled. | Observed visitor cookie: up to 400 days; _zldt: one day. Some Zoho cookies last for the session. |
Names and provider durations can change, and browser limits may shorten them. A category choice covers the named purpose, not permission for unrelated tracking. Your consent preference expires after 180 days, or earlier if the notice version changes.
Google and Meta
Google Consent Mode communicates separate analytics, advertising storage, advertising user data and advertising personalisation choices. Before a choice or after rejecting all optional categories, the tag manager is not loaded. With analytics only, Google can process usage statistics and aggregate measurement with advertising consent signals denied; Meta tags are blocked.
Marketing consent enables advertising purposes, including personalised ads, for Google and Meta. Where conversion matching is used, hashed contact information remains personal data. Read Google’s partner-site privacy information and Meta’s Privacy Policy.
Withdrawing consent and browser controls
When you withdraw a category, its services stop on the reloaded page and accessible first-party cookies for that category are removed. Necessary basket, account and consent storage is retained. We cannot erase cookies set on another company’s domain from our site: use your browser controls to delete those. Withdrawal does not undo earlier lawful processing.
The preference cookie is shared between the Branded Cups website and checkout.branded-cups.com so your current choices can apply on both. Local storage also records your choice, timestamp and notice version. Blocking all storage may prevent a choice being remembered; optional services remain disabled if a valid choice cannot be read.
For contact details, data recipients, transfer information and your rights, read our Privacy policy.